Postgraduate Certificate in
Behaviuoral Neuroscience and
Decision Making for Business
Programme Overview
This 30 ECTS qualification provides a solid foundation in applied neuroscience, behavioral science, and decision-making processes relevant to business, marketing, leadership, and organisational strategy.
Compulsory Modules
The Certificate is awarded upon successful completion of the following PGD modules:
| Module Code | Module Title | ECTS | Key Topics |
|---|---|---|---|
| D_01 | Psychology and Neuroscience of Behavior | 9 | Brain systems, cognition, emotion, behavioural patterns |
| D_03 | Neuroscience of Communication and Persuasion | 5 | Attention, messaging, persuasion, neurocommunication |
| D_04 | Methods and Tools of Neuroscience for Business | 10 | Neurometrics, EEG, eye-tracking, biometric tools |
| D_05 | Behavioural Economics and Neuroeconomics | 6 | Biases, heuristics, decision architecture, value perception |
Programme Objectives
- Understand the neural and psychological foundations of human behaviour.
- Analyse how individuals and groups make decisions in business contexts.
- Apply neuroscientific tools to evaluate communication, persuasion, and consumer responses.
- Use behavioural economics to interpret biases and design better decision environments.
- Integrate neuroscience and behavioural insights into strategic business decisions.
Learning Outcomes
| Learning Outcome | Description |
|---|---|
| LO1 | Explain core neural mechanisms underlying behaviour and decision-making. |
| LO2 | Analyse communication and persuasion using neuroscientific principles. |
| LO3 | Use neuroscience tools to assess consumer and organisational behaviour. |
| LO4 | Apply behavioural economics to real business decision scenarios. |
| LO5 | Design evidence-based interventions to improve decision-making processes. |
Career
| Sector | Roles & Opportunities |
|---|---|
| Marketing & Consumer Insight | Neuromarketing analyst, UX strategist, persuasion designer |
| Business & Leadership | Decision strategist, organisational behaviour consultant |
| Policy & Public Sector | Behavioural policy advisor, communication strategist |
| Health & Wellbeing | Behavioural consultant, patient decision support specialist |
| Education & Training | Learning designer, cognitive-based training specialist |
| Further Study | Direct progression to PGD or MSc programmes |
