With an outstanding career at AC Milan, Chelsea FC, and the Vancouver Canucks, Prof. Demichelis will share innovative strategies to optimize mental resilience, physical performance, and psychological conditioning in elite sports and beyond.

Demichelis, a professor of psychology in both organizational and sports contexts, is widely recognized for transforming the approach to elite football training. His work enabled football legends such as Paolo Maldini and Alessandro Costacurta to maintain competitive performance well into their 40s.

He has served as Director of Human Performance at Chelsea FC and as a sports science specialist at AC Milan, and created the innovative Mind Room. The former is a science-based sports lab integrating neuroscience and cognitive training, along with physical and mental evaluations to prevent injuries; the latter is a space dedicated to relaxation techniques and stress control to enhance professional footballers’ reaction speed.

Highlights include:

• Keynote lecture on applied sport neuroscience
• Case study on the groundbreaking Milan Lab and Mind Room
• Hands-on mini-workshop with practical tools and recovery strategies
• Interactive Q&A session
• Networking opportunities with fellow professionals

Who should attend: Sports professionals, athletes, coaches, psychologists, organizational leaders, and anyone passionate about applied neuroscience and high performance.

🔹 This event is free and open to the public. Seats are limited and allocated on a first-come, first-served basis.